Sunday, February 24, 2013

Television, Weight Loss and Heart Disease

Dr Sanjay Gupta on CNN revealed a great idea today. What do you do when you are in the middle of an interesting program on TV when a mindless advertisement comes on! Dr Gupta was talking about something very interesting, when his own program came to a commercial break. So, he told the person he was interviewing that he was going to do a few push ups by himself when the channel had the commercial break. In fact, he started off with his exercises a few seconds before the channel switched to the advt!

I took a pledge there and then! I will follow Sanjay, with a modification. Any time a commercial comes on, I will get up and do a few walks around the apartment, and add a few sit ups if the advts last longer. I figure that this will help not only me lose some weight, but help my friends in the advertising industry as well!

While I am on this topic, I have some advice for Mr Chidambaram, our beloved finance minister! Sir, please consider a cess on all income derived from television advertisement! The cess can be used to set up a string of cardiac clinics around the country, to cure a problem TV watching  contributes to! I know the budget has been typeset already and has to be presented in a few days. Don’t worry. Your chaps can do a bit more of word processing and insert another cess! Imagine Rs 5,000 Crores more, all to be spent on gaining weighty votes!

Srinivasan Ramani

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